I doubled my income in 90 days - without working more.
I went from dreading sales calls to closing them with ease.
I used to rely on referrals—now clients come to me.

Land High-Paying Clients Without Feeling Salesy

Struggling with unpredictable sales, awkward pitches, and leads ghosting you? I help entrepreneurs and small business owners build a repeatable sales system that attracts premium clients, closes more deals, and scales without stress.

JOIN THE COMMUNITY OF 50+ SUCCESFUL ENTERPENEURS AND SMALL BUSINESS OWNERS
JOIN THE COMMUNITY OF 50+ SUCCESFUL ENTERPENEURS AND SMALL BUSINESS OWNERS
JOIN THE COMMUNITY OF 50+ SUCCESFUL ENTERPENEURS AND SMALL BUSINESS OWNERS

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+3400$

Why Your Sales Are Stuck

You’re great at what you do. Your product or service delivers real value. But when it comes to sales… something isn’t clicking.

Unpredictable Revenue

Some months are great. Others? Crickets. You don’t know where the next sale is coming from.

Unpredictable Revenue

Some months are great. Others? Crickets. You don’t know where the next sale is coming from.

Unpredictable Revenue

Some months are great. Others? Crickets. You don’t know where the next sale is coming from.

Awkward Sales Calls

You’re either stuck answering endless objections or feeling like you’re "convincing" people to buy.

Awkward Sales Calls

You’re either stuck answering endless objections or feeling like you’re "convincing" people to buy.

Awkward Sales Calls

You’re either stuck answering endless objections or feeling like you’re "convincing" people to buy.

Sales Feel Like a Chore

You didn’t start your business to spend all day chasing clients.

Sales Feel Like a Chore

You didn’t start your business to spend all day chasing clients.

Sales Feel Like a Chore

You didn’t start your business to spend all day chasing clients.

Leads That Ghost You

They seem interested, then vanish. You follow up… silence.

Leads That Ghost You

They seem interested, then vanish. You follow up… silence.

Leads That Ghost You

They seem interested, then vanish. You follow up… silence.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

Struggling to Charge More

You know you’re worth it, but when you mention your price, people hesitate.

From Struggling to Closing Deals with Confidence

Hey, I’m David Williams, a sales coach who helps entrepreneurs and small business owners close more deals - without awkward pitches or guesswork.

A few years ago, I was sitting in front of my laptop, staring at an empty calendar. No sales calls. No leads. Just the sinking feeling that my business was stuck.

"No sales calls. No leads. Just the sinking feeling that my business was stuck."

I had a great service. I knew I could help people. But every time I got on a call, I either:

  • Undercharged out of fear of losing the deal.

  • Got ghosted after a “great conversation.”

  • Felt like I was convincing people instead of leading them to a decision.

I told myself, “I’m just not a natural salesperson.” Sound familiar?

But then, something clicked. Sales isn’t about being “good at talking.” It’s about having a system that works. A system that removes guesswork and makes selling feel easy.

I spent years testing, failing, and refining my approach. I studied what actually works in sales - not theories, but real-world strategies used by top businesses.

"Sales isn’t about being “good at talking.” It’s about having a system that works."

A Proven Sales System That Works

You don’t need to be a “natural” salesperson. You don’t need aggressive tactics. And you definitely don’t need to guess your way through every sales call.

What you need is a repeatable, proven system - one that takes the stress out of selling, turns hesitant leads into confident buyers, and allows you to scale without constantly chasing clients.

Here’s What My Sales Framework Helps You Achieve:

A Simple, Repeatable Process

Forget complex scripts. I’ll show you a system you can use naturally, on any sales call.

A Simple, Repeatable Process

Forget complex scripts. I’ll show you a system you can use naturally, on any sales call.

A Simple, Repeatable Process

Forget complex scripts. I’ll show you a system you can use naturally, on any sales call.

98%

of my clients say they feel more confident and in control after implementing the framework.

Consistent, Predictable Sales

No more rollercoaster revenue. Know exactly where your next deal is coming from.

Consistent, Predictable Sales

No more rollercoaster revenue. Know exactly where your next deal is coming from.

Consistent, Predictable Sales

No more rollercoaster revenue. Know exactly where your next deal is coming from.

3x

Clients see a 3x increase in monthly revenue within 6 months.

Higher Close Rates, Less Effort

Say goodbye to endless follow-ups and wasted calls. Close deals with clarity and confidence.

Higher Close Rates, Less Effort

Say goodbye to endless follow-ups and wasted calls. Close deals with clarity and confidence.

Higher Close Rates, Less Effort

Say goodbye to endless follow-ups and wasted calls. Close deals with clarity and confidence.

+60%

Clients report a 40-60% increase in close rates within the first 90 days.

No More Price Resistance

Position your offer so potential clients see the value before you even mention the price.

No More Price Resistance

Position your offer so potential clients see the value before you even mention the price.

No More Price Resistance

Position your offer so potential clients see the value before you even mention the price.

85%

of my clients successfully raise their rates by 30-100% without losing sales.

How It Works

No fluff. No guesswork. Just a step-by-step process designed to help you sell with confidence, charge what you're worth, and land premium clients—without feeling pushy.

1.

1.

The Strategy Call

We start with a free strategy call to understand your business, sales challenges, and goals. If it’s a good fit, we map out a plan to transform your sales approach.

Identify what’s holding you back from closing more deals

Pinpoint the gaps in your sales process (so you stop losing clients)

Get a clear roadmap for attracting high-value clients

2.

The Sales Transformation

This is where we build your bulletproof sales process, customized to your strengths and business model.

Learn exactly what to say on sales calls (so clients sell themselves)

Master pricing & positioning so you can charge more—without resistance

Develop a lead system that attracts premium clients (so you’re not chasing low-budget buyers)

3.

3.

Confident Closures & Scalable Growth

With your new strategy in place, you’ll start closing more deals—consistently. No more second-guessing. No more pricing anxiety. Just predictable, stress-free sales.

Confidently handle objections without feeling pushy

Turn hesitant leads into paying clients—without begging or discounting

Scale your business with a reliable sales system that brings in revenue month after month

Why People Trust Me

I wasn’t always great at sales. In fact, I struggled - just like you might be right now. But after years of trial and error, I cracked the code on what actually works to close deals consistently, without feeling pushy or relying on luck.

Now, I’ve helped dozens of entrepreneurs and business owners transform their sales process and scale their revenue - without needing to become “natural salespeople.”

Here’s Why People Trust Me to Fix Their Sales:

10+ Years in the Trenches

I’ve worked with startups, solo entrepreneurs, and growing businesses to fine-tune their sales approach.

Over $10M in Sales Generated

My system isn’t theory—it’s been tested and proven across multiple industries.

I’ve Been in Your Shoes

I know what it’s like to struggle with sales. That’s why my system is built for people who aren’t “salesy” but need results.

Clients See Fast Results

Many of my clients double their close rates in just weeks by making small but powerful tweaks.

Sales Without the Sleaze

No outdated tactics, no high-pressure nonsense—just a clear, repeatable process that works.

Success Stories

Mark Johnson

freelance consultant

How Mark Went from Inconsistent Sales to Closing High-Ticket Deals with Confidence

Read Mark's story

Mark Johnson

freelance consultant

How Mark Went from Inconsistent Sales to Closing High-Ticket Deals with Confidence

Read Mark's story

Mark Johnson

freelance consultant

How Mark Went from Inconsistent Sales to Closing High-Ticket Deals with Confidence

Read Mark's story

Lisa Fisher

online fitness coach

How Lisa, an Online Fitness Coach, Stopped Competing on Price and Built a Premium Client Base

Read Lisa's story

Lisa Fisher

online fitness coach

How Lisa, an Online Fitness Coach, Stopped Competing on Price and Built a Premium Client Base

Read Lisa's story

Lisa Fisher

online fitness coach

How Lisa, an Online Fitness Coach, Stopped Competing on Price and Built a Premium Client Base

Read Lisa's story

Jake Doe

freelance designer

How Jake, a Freelance Designer, Went from Inconsistent Projects to a Fully Booked Schedule

Read Jake's story

Jake Doe

freelance designer

How Jake, a Freelance Designer, Went from Inconsistent Projects to a Fully Booked Schedule

Read Jake's story

Jake Doe

freelance designer

How Jake, a Freelance Designer, Went from Inconsistent Projects to a Fully Booked Schedule

Read Jake's story

Powerful Testimonials from Real Clients

I doubled my income in 90 days - without working more.

I was stuck undercharging, afraid that raising prices would scare clients away. After learning how to communicate my value, I confidently increased my rates - and clients still said yes. Now, I earn more while working less, and it feels incredible.

Samantha L.
marketing consultant

I doubled my income in 90 days - without working more.

I was stuck undercharging, afraid that raising prices would scare clients away. After learning how to communicate my value, I confidently increased my rates - and clients still said yes. Now, I earn more while working less, and it feels incredible.

Samantha L.
marketing consultant

I doubled my income in 90 days - without working more.

I was stuck undercharging, afraid that raising prices would scare clients away. After learning how to communicate my value, I confidently increased my rates - and clients still said yes. Now, I earn more while working less, and it feels incredible.

Samantha L.
marketing consultant

I went from dreading sales calls to closing them with ease.

Sales made me anxious - I hated feeling pushy. But with a clear framework, I now guide conversations effortlessly. Closing deals feels natural, and I actually enjoy it.

Daniel R.
Software Development Agency Owner

I went from dreading sales calls to closing them with ease.

Sales made me anxious - I hated feeling pushy. But with a clear framework, I now guide conversations effortlessly. Closing deals feels natural, and I actually enjoy it.

Daniel R.
Software Development Agency Owner

I went from dreading sales calls to closing them with ease.

Sales made me anxious - I hated feeling pushy. But with a clear framework, I now guide conversations effortlessly. Closing deals feels natural, and I actually enjoy it.

Daniel R.
Software Development Agency Owner

I used to rely on referrals—now clients come to me.

My business was unpredictable because I had no real sales system. Now, I have a steady stream of inbound leads who are ready to buy.

Ethan W.
Financial Advisor

I used to rely on referrals—now clients come to me.

My business was unpredictable because I had no real sales system. Now, I have a steady stream of inbound leads who are ready to buy.

Ethan W.
Financial Advisor

I used to rely on referrals—now clients come to me.

My business was unpredictable because I had no real sales system. Now, I have a steady stream of inbound leads who are ready to buy.

Ethan W.
Financial Advisor

I finally stopped competing on price.

I thought clients only cared about cheap options. Turns out, they value expertise—once I learned how to position myself right. Now, I attract premium clients who respect my worth.

Lisa M.
Graphic Designer

I finally stopped competing on price.

I thought clients only cared about cheap options. Turns out, they value expertise—once I learned how to position myself right. Now, I attract premium clients who respect my worth.

Lisa M.
Graphic Designer

I finally stopped competing on price.

I thought clients only cared about cheap options. Turns out, they value expertise—once I learned how to position myself right. Now, I attract premium clients who respect my worth.

Lisa M.
Graphic Designer

I signed three high-ticket clients in one month.

I used to get ghosted after sending proposals. Now, I know exactly how to handle objections and seal the deal. My income (and confidence) has never been higher.

Marcus P.
Business Coach

I signed three high-ticket clients in one month.

I used to get ghosted after sending proposals. Now, I know exactly how to handle objections and seal the deal. My income (and confidence) has never been higher.

Marcus P.
Business Coach

I signed three high-ticket clients in one month.

I used to get ghosted after sending proposals. Now, I know exactly how to handle objections and seal the deal. My income (and confidence) has never been higher.

Marcus P.
Business Coach

I finally broke through the ‘feast or famine’ cycle.

Some months were great, others were dry. With a structured sales process, I now have consistent revenue, and I no longer stress about where my next client will come from.

Natalie K.
Virtual Assistant

I finally broke through the ‘feast or famine’ cycle.

Some months were great, others were dry. With a structured sales process, I now have consistent revenue, and I no longer stress about where my next client will come from.

Natalie K.
Virtual Assistant

I finally broke through the ‘feast or famine’ cycle.

Some months were great, others were dry. With a structured sales process, I now have consistent revenue, and I no longer stress about where my next client will come from.

Natalie K.
Virtual Assistant

I no longer waste time on leads who aren’t serious.

I was spending hours on calls that led nowhere. After refining my process, I now attract only committed clients. My business runs smoother, and I feel in control.

Priya S.
Wellness Coach

Raising my prices felt terrifying—until I did it.

Our website traffic doubled in six months thanks to PromoCraft’s SEO expertise. Inquiries are up by 40%, and we’ve landed several major clients.

Jessica T.
Copywriter

I stopped discounting my services just to close deals.

Every client used to negotiate my prices. Now, I stand firm because I know my worth—and clients happily pay full price.

Chris D.
Personal Trainer

What You Get

This isn’t just another coaching program—it’s a step-by-step system designed to help you consistently close high-value deals without feeling pushy or salesy.

1.

Personalized Sales Strategy

A custom roadmap based on your business, offer, and ideal clients.

Identify exactly where you’re losing sales and fix the gaps.

Position your offer so clients see the value before you mention the price.

1.

Personalized Sales Strategy

A custom roadmap based on your business, offer, and ideal clients.

Identify exactly where you’re losing sales and fix the gaps.

Position your offer so clients see the value before you mention the price.

1.

Personalized Sales Strategy

A custom roadmap based on your business, offer, and ideal clients.

Identify exactly where you’re losing sales and fix the gaps.

Position your offer so clients see the value before you mention the price.

2.

High-Impact Sales Framework

A simple, repeatable process that works on any sales call.

Learn how to lead conversations so clients sell themselves on working with you.

Master objections and eliminate price resistance without lowering your rates.

2.

High-Impact Sales Framework

A simple, repeatable process that works on any sales call.

Learn how to lead conversations so clients sell themselves on working with you.

Master objections and eliminate price resistance without lowering your rates.

2.

High-Impact Sales Framework

A simple, repeatable process that works on any sales call.

Learn how to lead conversations so clients sell themselves on working with you.

Master objections and eliminate price resistance without lowering your rates.

3.

Live Coaching & Real-Time Feedback

Weekly 1:1 or group coaching calls where we refine your sales approach.

Live role-play sessions to sharpen your skills and increase close rates.

Personalized feedback so you improve with every call.

3.

Live Coaching & Real-Time Feedback

Weekly 1:1 or group coaching calls where we refine your sales approach.

Live role-play sessions to sharpen your skills and increase close rates.

Personalized feedback so you improve with every call.

3.

Live Coaching & Real-Time Feedback

Weekly 1:1 or group coaching calls where we refine your sales approach.

Live role-play sessions to sharpen your skills and increase close rates.

Personalized feedback so you improve with every call.

4.

Sales Scripts & Messaging Guide

No robotic scripts—just a structured approach that feels natural.

Learn the exact words and phrases that convert hesitant leads into paying clients.

Email and DM templates to help you book more qualified calls.

4.

Sales Scripts & Messaging Guide

No robotic scripts—just a structured approach that feels natural.

Learn the exact words and phrases that convert hesitant leads into paying clients.

Email and DM templates to help you book more qualified calls.

4.

Sales Scripts & Messaging Guide

No robotic scripts—just a structured approach that feels natural.

Learn the exact words and phrases that convert hesitant leads into paying clients.

Email and DM templates to help you book more qualified calls.

5.

Offer Positioning & Pricing Strategy

Find your real value and confidently charge what you're worth.

Stop competing on price and attract premium clients.

Learn how to package your offer for higher perceived value.

5.

Offer Positioning & Pricing Strategy

Find your real value and confidently charge what you're worth.

Stop competing on price and attract premium clients.

Learn how to package your offer for higher perceived value.

5.

Offer Positioning & Pricing Strategy

Find your real value and confidently charge what you're worth.

Stop competing on price and attract premium clients.

Learn how to package your offer for higher perceived value.

6.

Lead Generation Playbook

Stop relying on referrals—build a steady flow of inbound leads.

Strategies to attract high-quality prospects who are ready to buy.

A system for booking more calls with the right people.

6.

Lead Generation Playbook

Stop relying on referrals—build a steady flow of inbound leads.

Strategies to attract high-quality prospects who are ready to buy.

A system for booking more calls with the right people.

6.

Lead Generation Playbook

Stop relying on referrals—build a steady flow of inbound leads.

Strategies to attract high-quality prospects who are ready to buy.

A system for booking more calls with the right people.

1-1 Coaching

Duration

4 weeks

This option is ideal for those seeking highly tailored guidance, with weekly one-on-one calls for personalized feedback and strategy development.

3500$

BEST
VALUE

Group Coaching

Duration

4 weeks

Perfect for those who value peer learning, this includes weekly group calls with community support and feedback from both the coach and peers.

950$

Who This Is For /
Who This Is NOT For

Who This Is For / Who This Is NOT For

This program isn’t for everyone. It’s designed for driven professionals who are ready to take control of their sales process and consistently close high-value clients.

This is for you if…

You’re great at what you do but struggle to communicate your value and close deals.

You want a structured, repeatable sales process that removes guesswork.

You’re ready to increase your close rates without feeling pushy or desperate.

You’re tired of inconsistent revenue and want a system that brings predictable income.

You’re willing to take action, get feedback, and implement proven strategies.

You know that improving your sales skills is the fastest way to grow your business.

This is NOT for you if…

People who are unwilling to improve their sales skills or believe they don’t need help.

Those looking for a quick fix without putting in the effort to implement proven strategies.

Business owners who are content with inconsistent revenue and unpredictable income.

Anyone who resists feedback and isn’t open to refining their communication and sales approach.

People who dislike structured, repeatable processes and prefer to rely on guesswork.

Those who aren’t serious about growing their business and closing more deals effectively.

Common Mistakes & Why Most People Fail

Most people who struggle with sales don’t have a talent problem—they have a process problem. Here’s where most go wrong (and how we fix it):

They Follow Up Endlessly Without Closing the Deal

Chasing unqualified leads and sending follow-up emails for weeks is exhausting and inefficient.

I show you how to qualify prospects upfront and close deals faster - without endless follow-ups.

They Rely on Hope Instead of a System

Most entrepreneurs wing it on sales calls, hoping for the best. This leads to inconsistent results, uncertainty, and missed opportunities.

We fix this by giving you a proven, repeatable framework that works on any sales call—so you always know what to say and do next.

They Struggle With Price Objections

If prospects constantly push back on price, it’s not because your offer is too expensive—it’s because they don’t see the value.

We help you position your offer so clients see the ROI before you even mention the price.

They Talk Too Much Instead of Asking the Right Questions

Many people try to “sell” by listing features or benefits, overwhelming prospects. This makes clients hesitant rather than eager to buy.

I teach you how to ask the right questions so prospects convince themselves they need your offer.

They Lack Confidence and Lose Control of the Call

When sales feel awkward or forced, prospects pick up on that and hesitate to commit.

I help you master a natural, high-converting approach so you always lead the conversation with confidence.

FAQ

FAQ

I hate feeling pushy. Will this make me sound like a used car salesman?

No. The goal isn’t to pressure people into buying—it’s to make them excited to say yes. My method focuses on clarity, positioning, and confidence—so clients see the value before you even pitch.

I’m not a natural salesperson. Can I still succeed?

Yes! The best salespeople aren’t the pushiest—they’re the best at asking the right questions and leading conversations. My framework helps you sell in a way that feels natural, not forced.

How much time will this take?

You can start seeing results within weeks, not months. The program is designed to fit into your schedule with short, high-impact sessions and real-time feedback so you get better fast.

Will this work for me?

If you sell a product or service and need to close deals, this will work for you. My system has helped coaches, consultants, service providers, and business owners increase their close rates and revenue—without feeling salesy.

What if I don’t have a lot of leads right now?

Sales and lead generation go hand in hand. Along with closing techniques, you’ll also learn how to attract high-quality leads who are ready to buy.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

I hate feeling pushy. Will this make me sound like a used car salesman?

No. The goal isn’t to pressure people into buying—it’s to make them excited to say yes. My method focuses on clarity, positioning, and confidence—so clients see the value before you even pitch.

I’m not a natural salesperson. Can I still succeed?

Yes! The best salespeople aren’t the pushiest—they’re the best at asking the right questions and leading conversations. My framework helps you sell in a way that feels natural, not forced.

How much time will this take?

You can start seeing results within weeks, not months. The program is designed to fit into your schedule with short, high-impact sessions and real-time feedback so you get better fast.

Will this work for me?

If you sell a product or service and need to close deals, this will work for you. My system has helped coaches, consultants, service providers, and business owners increase their close rates and revenue—without feeling salesy.

What if I don’t have a lot of leads right now?

Sales and lead generation go hand in hand. Along with closing techniques, you’ll also learn how to attract high-quality leads who are ready to buy.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

I hate feeling pushy. Will this make me sound like a used car salesman?

No. The goal isn’t to pressure people into buying—it’s to make them excited to say yes. My method focuses on clarity, positioning, and confidence—so clients see the value before you even pitch.

I’m not a natural salesperson. Can I still succeed?

Yes! The best salespeople aren’t the pushiest—they’re the best at asking the right questions and leading conversations. My framework helps you sell in a way that feels natural, not forced.

How much time will this take?

You can start seeing results within weeks, not months. The program is designed to fit into your schedule with short, high-impact sessions and real-time feedback so you get better fast.

Will this work for me?

If you sell a product or service and need to close deals, this will work for you. My system has helped coaches, consultants, service providers, and business owners increase their close rates and revenue—without feeling salesy.

What if I don’t have a lot of leads right now?

Sales and lead generation go hand in hand. Along with closing techniques, you’ll also learn how to attract high-quality leads who are ready to buy.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

What if I’ve already tried sales training before?

Most sales training is generic and outdated. This program is customized to your business, your offer, and your clients—so it’s actually relevant to what you do.

Take Control of Your Sales - Start Closing More Deals Today

You can keep struggling with inconsistent sales, price objections, and unpredictable revenue… or you can master a proven system that brings predictable, high-value clients.

Limited Spots Available – I Only Work With Action-Takers

This isn’t a mass-market course—it’s a hands-on coaching program designed for serious professionals ready to level up their sales and income.

Limited Spots Available – I Only Work With Action-Takers

This isn’t a mass-market course—it’s a hands-on coaching program designed for serious professionals ready to level up their sales and income.

Limited Spots Available – I Only Work With Action-Takers

This isn’t a mass-market course—it’s a hands-on coaching program designed for serious professionals ready to level up their sales and income.

Next cohort starts soon

Don’t wait until the next round.

Next cohort starts soon

Don’t wait until the next round.

Next cohort starts soon

Don’t wait until the next round.

The “Price Objection Killer”
Mini-Course

The “Price Objection Killer” Mini-Course

The “Price Objection Killer” Mini-Course

Struggling with price objections? Get my free training and start closing more deals today.